How to Improve Search Engine Ranking

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After understanding the Concept of SEO (Search Engine Optimization) and How Search Engines Work, you may now be bothered about how to get your Site to improve your search engine ranking and rank higher on Search Engines. This article will give you some Tips and Techniques you could use to rank Higher on Search Engine like Google and Bing.

Having a website has become one of the most important ways to successfully present your company and to reach customers who are most likely to use the internet to find information about a certain product and ultimately buy it. Nonetheless, creating a website is the easier part, as your website must appear at the top of search results in order for users to be able to find you (not including the searches when a user types the name of your company, when you are most likely to appear first).

When users look up a word or phrase using the search engines, they get a displayed list of search results. They go through this list and try to find the result they need, the result that is actually related to the word or phrase that has been used in the search query. However, based on the researches, more than half of users will only scan through the first couple of results, and they are most likely to click on the first one. This is the reason why being positioned at the top of the search result page is an important goal if you want to reach more users.

In this Article, you’re going to Learn Some Tips and Techniques to Improve your Search Engine Ranking Naturally and Rapidly. Let’s Begin…

How to Improve Search Engine Ranking
How to Improve Search Engine Ranking

How to Optimize for Search Engines and Improve Ranking

There are many Ways Webmasters use to Improve a Site’s Search Engine Ranking on Search Engines, these Techniques include White and Black Hat SEO Techniques. It’s not advisable to use Black Hat SEO Techniques as this will affect your SEO Ranking and Performance in the Long Run, it’ll be more Advisable to use White or Grey Hat SEO Techniques.

Let’s look at some Advanced Techniques to Improve your Page Search Ranking on Search Engines and Boost organic Traffic.

Quality Content

Quality Content should be the first thing to Consider when thinking of Improving your SEO Rankings, a website with contents that is without Value, relevance and some form of Uniqueness to offer to its users is literally not going to prosper in almost everything.

Content is the life and blood of a website and all that a site is in essence. The formula is really simple – have great creative and researched content that is also presented in convenient and effective ways.

The modern SEO revolves around the users, thus content has a major role in SEO. Creating outstanding content will help you attract the users, which will also be a signal to search engines that your site provides value, thus improving ranking of your website on Search engines.

Keyword Usage

One can only optimize a website in relation to keywords, if one actually has the right ones. You can only put keywords in the right places, once you have come up with the keywords that are the most beneficial for rankings and the most relevant to your content.

The search for better keywords is not a once-and-for-all task, but rather a continuous process and a challenge since online environments, the likes and dislikes of users, what is trending or popular, and the way people talk about things, keeps changing.

You will need to find what keywords are the most sought after in your niche and target them in your web content.

The winning formula for good keywords in Search Engine Optimization is:

1) High search volume

2) Low competition

As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword.

There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

Some useful Tools I use for Keyword Research are: SEMRUSH, H-Supertools and Hrefs.

Further Reading:


A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The key is to get many high page-ranking, RELEVANT websites linking back to you.

Backlinking helps to show Google that your website has relevant Contents relating to the Keyword being Hyper linked, and helps to boost your Credibility and Overall Domain Authority.

So, it would be a good idea to scout around your competitors’ websites and request a link exchange. There are many ways this can be done, mainly through Guest Blogging and through Personally reaching out to them.


It is important for search engine spiders to be able to crawl your website smoothly and find their way on to all the links that your site contains. This requires for your website to have a link structure that is search engine friendly and carved out keeping spiders in mind. If there are no direct and crawlable links pointing to certain pages in your website, they might as well not exist no matter what great content they may contain, since they are unreachable by spiders.

Inter-linking to related or Similar Web Pages or Contents on your Website or Blog will help Web Crawlers discover more Contents on your Site Faster and More Easily, you could also do this through adding a Sitemap your website.

Inter-linking also does a great job in improving User Experience and retention as well as improving on User Event Counts (Clicking on Links, Scrolling, etc.).

Website Architecture

It’s so surprising how many websites with great content make the mistake of having a site structure with navigation that makes it hard, if not impossible, to get parts of their website to appear on search engines.

Your website or blog should have a Nice User Interface (UI) that is easily Navigated. Having a clumsy Interface affects User Experience and Search Engine Rankings in the Long run.

Your website’s categories should be classified and Organized in a Nice way that makes it easy for Users to Locate important Resources and Contents on your Site.

Web Design

Another important Factor that affects your User Experience and is likely to destroy or improve your Search Engine Ranking slowly is having a bad user Interface Design, when choosing your Site’s Template always do well to carefully select Templates with a Nice Design with a good Interface which is easily Navigable.

For WordPress Themes, I’ll suggest getting your Themes from Theme Forest or Astra Themes, they have one of the Best Collection of Premium WordPress Themes for any Website Category or Niche.

HTML Formatting

HTML structure of a website enables search engines to recognize parts of text, to identify the text and determine its relevancy. Usage of heading tags indicates the titles and separate headings of the text, which shows the structure, as well as what the text is about.

The Major Heading should be formatted with the “<H1>” tag, Headings should contain the “<H2>” tag, Sub-Headings should be with the “<H3>” tags and Minor Headings should be with “<h4>” Tag.

Also avoid using “<div>” where you’re supposed to use a “<p>” (Paragraph) Tag.

Tagging, Categorizing and Organization

This is also an Important Factor to consider when optimizing your website’s contents for higher Ranking on Search Engines. Organizing related Articles or Pages into a Tag or same Category named after a Keyword will tell google that all the Articles on this Category are Related to that Keyword and should be shown Interchangeably when that Keyword is being Searched. It also helps when Recommending Similar Articles on a Search Result.

You might have come across a situation where you click on a Search result on Google and when you go back to that Search Result Page, you get to see more relevant links to articles on that same site being shown Just below the Article, this is as a result of well-organized Keyword Categories on that site.

Usuability and User Experience

Another important indicator or mechanism for judging content is engagement metrics. Every time you conduct a search on Google and then navigate through the results, Google is busy analyzing your behavior and using it to build engagements metrics. If you click the first website on the results page and swiftly head back to results page (in a manner that says thanks, but no thanks) this gets noted down, and with millions of searches being conducted every single day, Google acquires a significant library of data about how users have engaged with your website.

In simpler terms, if your content is not satisfying a visitor, you have made Google look like the bad guy with lousy results and in turn, Google brings you lower in their rankings to avoid the risk of dissatisfying more of their clients.

You can improve your User Experience in many Ways; User Interface and Design (UI), Page Speed, Nice Content, etc.

Site Speed

Imaging clicking a Link to a Website and it takes about 10 seconds to load or show anything at all. This is a Red Flag, out of 100 Users who may click on that link maybe only about 7 would wait to see what the Page is all about, and maybe only one will end up scrolling or taking any Action on the Page.

According to recent Research, about 68% of Internet Users in the US immediately exits a Page that takes more than 3 Seconds to show. This means Bad User Experience and Higher Bounce rate for that Site.

You should work on improving your Site’s Speed to aid Users have a smooth and flawless experience on your Site which will in-turn tell Google Bots that your website is relevant to those Users and will help to improve your Search Engine Ranking.

URL Structure

Although not seen to be as important by many webmasters anymore, a URL can actually influence rankings for websites in major ways and the way users experience a website and use it.

A clean and friendly URL is not just good for your relationship with search engines and helping them crawl better, it is also good for the way users experience your website. Avoid using generic words in your URL like ‘page_3.html’, putting in unnecessary parameters or session IDs, and using capitalization where it is not needed. It is also best to avoid having multiple URLs for the same page, as this will distribute the reputation for the content found on that page amongst the different URLs. You can fix this by using the old 301 direct or rel=”canonical” link element where you cannot redirect.

How to Optimize your URLs to improve Search Engine Ranking

The first rule is that if looking at your URL, a user can predict correctly what content they might find on your website, you have gotten it right. A URL with too much cryptic text and stated parameters or 38 numbers seems intimidating and unfriendly to users. That is why it is best to avoid oddly worded URLs, with few recognizable words or words, that are relevant.

The second thing is to aim for keeping your URL as short as possible, not just for your main page but for the pages that spread out from your main page. This makes it easier for users to type, remember and copy/paste your URL into social media sites, forums, emails, blogs, etc. It also means that your URL will be showing up whole on the search results page.

Try to get any relevant keywords from your website into your URL as well, as this can help your rankings substantially and also help you gain more trust and popularity with users. But trying to lace it with as many keywords as possible is also dangerous and will actually defeat the purpose and work against you. So, beware of overuse.

Lastly, it is best to use hyphens (-) to separate words in your URL as opposed to underscores ( _ ), the plus sign (+) or space (%20) for separation, since all web apps do not interpret these symbols properly in comparison to the classic hyphen or dash.

Remember, URL structures neaten up the look and feel of your website and affect the way both users and search engines experience your website. Some URLs are more crawlable than others and some are more friendly looking and easily remembered by users than others.

Image Alt Text

Images should also be Well Formatted to contain the “Alt” Attribute and also the Title Tag, this will help to tell Search Engines what the Image is all about. This is a good place to place Keywords.

Meta Description

Meta Description is a short Description of about 150 Characters to tell Search Engines and Social Networks what your Page’s content is all about, this is also a good place to place keywords.

You should note that google has removed this as a criteria when ranking a Page’s relevancy because of the high use of it by Black Hat SEO Artists to gain rankings with Keyword Stuffing on their Meta Description. But it’s still a good way to gain more Click Through Rates on Search Engines or social media.

Meta Robots Tags

Meta robot tags are used to control search engines activity for a certain page. Using this type of tag, you tell search engines whether or not to perform a certain action on that Page. You could choose to stop Google bots from Indexing some Pages that are not to be Shown on Search Engines, Pages such as your Privacy Policy, Terms of Service and Search Pages are ideally not meant to be Shown on Search Engines.

Related Pages

You should also have a collection of Related Articles at the End of your Content for Users to read if interested, this helps improve on your User Retention and Traffic which can in-turn help improve your Search engine ranking and SEO Performance.

Create a Sitemap

A Sitemap is like a Roadmap of your Site. An Ideal Sitemap shows Search Engines the Contents on your Website or Blog as well as the Date it was Last Modified, this helps for Faster Discovery of New and Updated Contents to be Re-indexed.

Using Plugins

There are WordPress Plugins that also help to Boost SEO Performance, they help with On-Page and On-Site Optimization, a very good SEO Plugin is Yoast SEO Plugin for WordPress.

Speak a Different Language

Did you know that many other people are searching for information in other languages? You’d probably get a much higher ranking targeting a different language.

One thing you’ll need to understand is that most Articles on the Net are written in English. They are so many (Millions) of individuals that don’t understand English, these people do browse for Keywords including the language. E.g, “How to Publish an E-Book” could be search as “How to Publish an E-Book Hindi” by an Indian who doesn’t understand English.


Traffic generation is a tedious process, but can be enjoyable if you have the passion to learn and give to your followers. Search Engines will in-turn reward you for the Quality you Offer by Ranking your Page Higher on Search Results.

You should also have in mind that organic reach represents a cumulative effort which you have invested in your website, the results are more likely to last longer than Paid Ads. Developing an SEO strategy is a long-term process, during which you are constantly trying to improve your Search engine ranking, which you are going to maintain only if you keep staying involved.

A smart marketer knows how to utilize all sorts of traffic generation options. Perhaps with the money made from your passive Search Engine traffic, you might want to invest in some paid traffic methods so to double your traffic and double your profits.

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