How to Effectively Drive Traffic to your Website

min read

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to effectively drive traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines on how to effectively drive traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.


1. Optimize your Site for Search Engine

Search Engine Optimization or SEO is a term widely used today by many webmasters and site owners. For the past few years, search engines have been the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a site’s success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more profits you rake in.

Optimizing for Search Engines requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of backlinks and also information about the keyword phrases that are popular in regards to your sites niche or category.

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2. Exchange or Trade Links to other Sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3. Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to so many people.

4. Join Forums & Online Communities

Take advantage of online forums and online communities to effectively drive traffic to your site. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums, you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

5. Guest Blogging

Guest Blogging for a popular or well-known Blog with a relatively higher Domain Authority can be a surefire way to effectively drive Traffic to your website easily and for a long period. There are many High-ranking sites in almost every niche that allows others to publish ‘Guest Posts’ on their site.

You don’t get paid directly by the sites, you get a compensation by adding 3 or 4 links in the article that are linking back to relevant resources or related articles on your site. You also get credit for your Article, you are posted as the ‘Author’ of that article with a little description on your Author Profile which could include your Brand Name, this helps to create Brand awareness, drive Traffic and increase Backlinks to your Website which is a key factor in Search Engine Optimization.

6. Using E-Mail Marketing

You can also make use of newsletters. Provide people with a catalog of your products and interesting, entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site effectively driving massive traffic to you – If you utilize the power of Email Marketing well.

7. Content! Content!! Content!!!

Content is king! You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to effectively drive hot traffic to your website.

The importance of articles in today’s websites and internet-based companies are immeasurable. They dictate a lot in the success of a website and they are very essential in driving traffic to one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

8. Inter-Linking

Having a Niche Blog is a very good way to effectively drive traffic fast and make Money Online, in a niche blog, we suppose that you have many related articles on a topic or subject; when a visitor comes to your site to source for information about a topic, they’ll likely be interested in reading other articles related to that topic or subject. Adding internal links to other related articles to a blog post on your site is an excellent way to increase; your reader’s engagement time, page visit counts, brand awareness and obviously your Traffic.

When a visitor lands on an article on your site, maybe from a search engine or by following a link on a forum or chat group, the first thing the look out for is information on the subject they came to get. Seeing a link to a related article with similar but distinct information on that topic will make them want to visit to see what is contained in the article, especially when they enjoyed the article they just finished reading (or still reading), they’ll want to see more of these entertaining and educative articles.

Once they browse through a number of articles and they enjoy every bit of each, they’ll surely want to come back to read more from your site if they ever need further information on that topic, they may also want to join your community by following you on social media or joining a forum.

Engaging and interesting contents also tend to get more engagement in form of link clicks, comments, reactions, etc. This is also needful to effectively drive traffic to your website.

9. Social Media Marketing

Getting yourself set up online with social media is now becoming an absolute necessity for any offline or online business, whether based in a physical location or explicitly online. It’s not as hard as you might think it is.

Think twice about paying for a professional social media marketing service. For starters, their black hat techniques are often seen as spam and will degrade your reputation. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

Social media marketing has a reputation for being an extremely complex advertising plan, but this is untrue. It is actually one of the easiest options out there and requires no fiscal investment. Using social media allows the business owner to interact on a more personal level with his or her audience and create a ripple through the internet. One simple video can turn into a plethora of traffic if done properly.

10. Offering Free Sharable E-Books

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use re-brandable E-books that have been written by others. You will find many re-brandable E-books on PLR Websites that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.

  • First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.
  • Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?
  • Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book. This is a surefire way to effectively drive traffic to your website.

11. Offering Free, Branded and Shareable Templates and Resources

Do you have a knack for Web or Graphics design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice intact.

12. Using “Tell a Friend Script”

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of “a tell a friend script” is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail, he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective for driving Traffic to any website.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also, along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This helps to effectively drive traffic into the site resulting to great number of potential customers.

13. Question and Answer Platform

The basic premise of Q & A platforms is that people ask questions and other people answer them. Think of it as an advice board, if you like. Some of the questions are bizarre, some peculiar, whereas others are normal.

The quality of answers varies too from the single sentence, to the rude to the outstanding. The latter is the type of answer you want to be providing.

Firstly, people are only banned if they abuse the system and provide consistently poor answers. So long as you stay on the right side of their terms of service and provide good quality answers you will have no trouble keeping your account. People have had the same account for years and have accumulated thousands of points, whereas others lose theirs in a few weeks because they break the terms of service.

The key to succeeding with Q & A Platforms is to find questions that you can answer and your website provides more information on.

The benefits of Answers are threefold.

1) You gain traffic from people reading your answer

2) Your answer, if chosen as the best answer, will rank in the search engines and get traffic directly

3) You can get a backlink from your answer which will boost your sites rankings.

As Answers.com and Quora are considered authority sites by the other search engines, having links from them are considered highly relevant and very beneficial.

Q & A Sites provides a very good method to effectively drive targeted traffic through to your website.  It works well for most types of sites and some people earn decent money just from Quora and Answers.com.  Use it well and wisely and you can receive many benefits from it.

14. Video Marketing

Video marketing is the next big thing online. It is underused by many marketers and fantastically profitable for those that do use it.

Many marketers don’t use video marketing simply because they don’t know how to get started on it. It isn’t actually that difficult and you will find it remarkably easy when you do use it.

Videos can very easily go viral and you will find yourself getting a lot of traffic from them. Plus, the search engines love video because it is very popular at the moment. You can often see a selection of videos in the top five ranking for any search term in Google.

Creating the videos doesn’t have to be difficult. You can create a live action video using your mobile phone or digital camera, or if you live in the dark ages, a webcam.

Using a tool such as Manycam, Camtastia or Camstudio you can capture the screen and demonstrate some software or a website. Videos are very effective in driving traffic to any site because people can see what they are buying or what they need to do.

Promotional videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Canva, Jing or Animoto. These websites create some fantastic videos which you can use as adverts.

Your video needs to be concise, to the point and entertaining. You want your viewers to see your video and be captured and want to know more.

15. Write for Article Directories

Many sites offer free submission and posting of your articles. When people find interest in your articles, they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site. This in turn helps to effectively drive traffic to your blog or site.


All of these methods and more will effectively drive more traffic to your site for free. All it takes is a bit of effort and extended work hours. Get to Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

You could also consider using Paid Methods if you’ll need to generate Massive Traffic ASAP! Best Places to run Paid Adverts are on Social Media Networks (Facebook, Instagram, TikTok, etc.), Search Engines (Google, Bing or Yahoo) or by paying high level Bloggers in your Niche.

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