Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. How do you do this? By choosing the right keywords carefully and Effectively.
Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! Hoard of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So, your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Without any more ado, let’s get into our Article “How to Effectively Choose Keywords for Easy Ranking”
How to Effectively Choose Keywords for Easy Ranking
Go for Long-tail Keywords
Generally, you’ll want to be targeting keywords that are three words or longer. Target keywords with at least 1,000 searches a month, more if you have a PR 2 or higher website.
Do an exact match search for your keyword. In other words, put your keyword in quotes, i.e. “this is my keyword.” This will give you the exact number of competing websites.
Ideally, this number should be less than 50,000.
Use Keywords without the Root
Most keywords that contain the “root” keyword will have a lot more competition than those that don’t.
For example, if you’re in the diet niche, keywords like “best diet” or “low carb diet” or “six pack abs diet” are going to be highly competitive.
On the other hand, keywords that don’t have the word “diet” in them will have much less competition. For example, “get a 28-inch waist” will be much easier to rank for.
Evaluate Top 5 competitors for that Keyword
Your primary aim is to get in the top five places as quickly as possible. There’s so little traffic below the top five that it’s not really even worth shooting for.
The weaker the top five competitors, the better your chances of ranking for those keywords quickly.
First of all, evaluate whether or not the top five competitors are deliberately trying to rank for the keyword you’re targeting. There’s a good chance they just ranked by accident, which will make it much easier to push them off.
Do they have the keyword you’re targeting in their title tag? Is the keyword in their meta keyword tags? If so, then you’re in for a tougher fight. If not, the going will be much easier.
Also gauge your competitor’s PageRank by using a PageRank checker. Then take a look at the domain age, as well as the number of pages on your competitor’s sites.
The easiest keywords to rank for will have competitors that aren’t specifically targeting the keyword, that don’t have many backlinks, that have low PageRank and/or low domain age. Hard to rank for keywords will have just the opposite.
Evaluate SEO Difficulty
Similar to Competition, try to evaluate SEO Difficulty of a keyword you’re trying to Rank for. Tools such as Semrush and H-Supertools allows you to see how hard it is for you to rank for a Keyword by showing the SEO Difficulty Score usually between 10 – 100. The Higher the score the harder it is to rank for such Keyword. If your website is new with a low domain authority, you wouldn’t want to try targeting a Keyword with SEO Difficulty 80, you’ll end up in the 4th or 3rd page of search if not below.
Ask your Customers and Readers
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready to effectively choose your Keywords and easily outrank others for that keyword or Keyword or Key phrase. The next Step: Evaluation.
Evaluation of a Keyword
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which, do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most effective and directly targeted phrases to bring the most motivated traffic to you site.
That’s How to Effectively Choose Keywords in order to rank high on Search Engines Easily.
Once you have chosen your keywords effectively, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Always make sure to conduct Evaluation and Analysis of your Search engine Rankings and Traffic to avoid being overtaken easily.
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